Parallel session
Commence dans
3
semaine4
jour17
heure40
minMade in Africa, Watched in Africa - Market Intelligence on Distribution, Audience and Social Impact Themes Across Egypt, Kenya, Nigeria, Rwanda, Seneg
Commence dans
3
semaine4
jour17
heure40
minÀ propos
Africa’s film industry is growing rapidly, but challenges in distribution, audience access, financing and market infrastructure continue to limit its commercial potential. This session will present key findings from the GIZ–Afreximbank study across six African markets and explore a central question: How can Africa move beyond producing more films to building the distribution, audience and financing systems needed to ensure African films reach and generate value from both African and global audiences?