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CANEX sports

Connecting Global Africa’s Sporting Talent to Industry, Investment, and Opportunity

The CANEX Sports Programme connects Global Africa's sporting talent, sports businesses, and industry stakeholders to commercial, media, and investment opportunities through showcases, industry discussions, and strategic activations.

About CANEX sports

CANEX Sports is designed to unlock the commercial and cultural value of Global Africa’s sports ecosystem.

By convening athletes, sports executives, broadcasters, sponsors, federations, and investors, the CANEX Sports Programme creates structured pathways for business growth and cross-sector collaboration.

Through partnerships and activations with leading sports platforms such as the Basketball Africa League and the Confederation of African Football, CANEX Sports extends its reach into live sporting ecosystems, bridging sport, culture, and commerce.

programmes

CANEX Sports Showcases

Live showcases and curated experiences highlighting sporting talent, innovation, and sports culture.

Participants gain:
● Visibility to federations, sponsors and media platforms

● Brand positioning and audience engagement

● Exposure within the CANEX ecosystem

● Live sports showcase opportunities

Sports Activations & Strategic Partnerships

High-impact activations, sports showcases and competitions delivered in collaboration with major sports organisations and events, such as the Basketball Africa League and the Confederation of African Football.

Participants gain:
● Direct engagement with established sports organisations

● Access to new audiences and markets

● Opportunities for brand partnerships and collaborations

events

CANEX Sports programming is delivered through a mix of high-impact sports showcases, informative sessions and market-facing engagements:

Summit Sessions & Fireside Chats — High-level conversations with athletes, sports executives and industry leaders

Masterclasses & Workshops — Practical sessions on the business of sports

Sports Competitions & Showcases — Exciting and competitive sports activations and showcases